Friday, February 18

The Response from Canadian Tire

...to this letter. Of course, it's just a form letter that doesn't address any of my concerns, and shows that they simply don't understand the stance of most people objecting to their sponsorship of "My Fabulous Gay Wedding".
Dear Rebecca,

Thank you for taking the time to provide us with your feedback on Canadian Tire's participation with "My Fabulous Gay Wedding". As Canada's most-shopped retailer, we are focused on providing products and services that meet the needs of all our customers. The decision to sponsor this show was part of an overall marketing and advertising plan aimed at promoting our new gift registry service to engaged couples.

With respect to your question about Canadian Tire and family values, Canadian Tire strives to serve and enrich the lives of our customers and the communities in which we serve. We are focused on providing products and services to help families for every life stage event whether it is their first car, new home, wedding or new sporting activity.

We understand this is a sensitive and emotional issue for many Canadians and there are many conflicting ideas on what constitutes a "traditional Canadian family". Canadian Tire does not define what constitutes a family, we feel we should leave that to policy makers and the government. Canadian Tire is inclusive and wants to sell our products and services to all Canadians.

Again, thank you for taking the time to provide us with your feedback and we hope that we will be able to continue to serve you in our stores in the future.

Sincerely,

Canadian Tire Corporation Limited
Actually, the whole thing kind of makes me feel sick.
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